Over the last two decades, I have been in the business of parking moneys for brands. In these media journeys, the GRP has been the sacred cow, the ultimate benchmark of evaluating progress. It’s always had a holier than thou perception, thanks to the bequeathing by the fair skinned gentlemen

Intriguing? Spooky? Whom is it addressing? Eerie, surreal, spooky, intriguing. All these words were uppermost in my mind when I watched the three-minute film on Kerala Tourism. I admit, I was glued to the TV set, waiting to know what exactly what was being advertised. The music added to the

‘Meet Mansur Ali Khan, The Nawab of Pataudi…’ was the way I was introduced to him in 1986. I was amongst the eight trainees who had then joined the illustrious Anandabazar Group. It was customary for all in the marketing department. “Pleasure to meet you sir,” I stammered to which

A year when advertisers finally began talking about the credibility of content – but there are two sides to the coin. The year 2011 opened with great expectations. Predictions of an economy growing at close to 8 per cent and the Sensex hovering at 20,000 made advertising pundits optimistic. The

Satyamev Jayate has rewritten the rules of television programming and is catalysing social metamorphosis in the process. Call it the Satyamev Jayate effect. In the last fortnight, all programming and marketing gurus in the world of television must have been bequeathed some pearls of wisdom on attracting large audiences and

Amul’s ads have become the stuff of legend. But behind every great ad, there’s a great client, and Verghese Kurien was one of the best. R eams have been written on the achievements of Verghese Kurien as an innovator and creator of the milk revolution in India. However, there has