Brands should be goodwill hunters during Covid 2020
Brands should be goodwill hunters during Covid They must use the opportunity to focus on nation-building and social good. This will help them in the
GopiNath
April 27, 2020
CEO/FOUNDER: “GOPINATH MENON CONSULTING”
Currently working was as “Media Advisor” to the Ministry of Skill Development and Entrepreneurship, Government of India, New Delhi. India.
Brands should be goodwill hunters during Covid They must use the opportunity to focus on nation-building and social good. This will help them in the
The National Entrepreneurship Awards (NEA), were instituted by the Ministry of Skill Development & Entrepreneurship with the objective to catalyse the economic growth of India
Viewership has been debated by ratings agencies but one can interpret the numbers depending on how the data are segmented.. When in April 2008 the
The latest fad among advertising professionals at social gatherings is to discuss the deteriorating state of the communication business. Everyone has a valid viewpoint in
Over the last two decades, I have been in the business of parking moneys for brands. In these media journeys, the GRP has been the
Intriguing? Spooky? Whom is it addressing? Eerie, surreal, spooky, intriguing. All these words were uppermost in my mind when I watched the three-minute film on
‘Meet Mansur Ali Khan, The Nawab of Pataudi…’ was the way I was introduced to him in 1986. I was amongst the eight trainees who
A year when advertisers finally began talking about the credibility of content – but there are two sides to the coin. The year 2011 opened
What started as cock fights in the Northern province of Punjab in Pakistan, has emerged as a calculated sport. Noora Kushti is about gathering crowds,
Converse with anyone worth his/ her salt in the world of advertising and media, and they would struggle to collate significant happenings from last year.
Amul’s ads have become the stuff of legend. But behind every great ad, there’s a great client, and Verghese Kurien was one of the best.
Satyamev Jayate has rewritten the rules of television programming and is catalysing social metamorphosis in the process. Call it the Satyamev Jayate effect. In the
Covid 19 Winds of Change, Advertising forecast for india, Advertising future, Predictions for business, Media ahead, Covid 19 Winds of Change, Advertising forecast for india,
Make in India Monetising Passion: Make in India style Monetising Passion: Make in India style The Covid-19 Pandemic has taught us two important lessons; One
Copyright © 2022. All rights reserved. Design & Developed By HAZELGLOW STUDIO.